In 2010, Ranbir Kapoor was a rising Bollywood star and became the brand ambassador for Nissan ahead of the Micra hatchback launch. Despite high hopes for the Indian market, Nissan’s fortunes have declined, with its Magnite small SUV struggling in sales. The company’s challenges include the failure of the Datsun brand and poor marketing and retail strategies. Recently, Nissan introduced the X-Trail in India, but it faces stiff competition and higher pricing compared to rivals. Nissan is planning future expansions and new models, including SUVs and electric vehicles, to boost its market presence.
5 Major Key Points
- Ranbir Kapoor’s Role: In 2010, Ranbir Kapoor was signed as Nissan’s brand ambassador for the Micra launch, aiming to highlight the ‘cool’ factor of the car.
- Challenges for Nissan: Nissan’s Indian market performance has faltered due to failed ventures like Datsun and issues with marketing and retail.
- X-Trail Introduction: Nissan launched the X-Trail in India with advanced engine technology but faces criticism for its high price and lack of features compared to competitors.
- Future Plans: Nissan plans to introduce new models, including two SUVs and an electric vehicle, and expand its production and export reach in the coming years.
- Competitive Landscape: The X-Trail’s pricing is significantly higher than similar models from Hyundai and Skoda, impacting its market competitiveness.
