Tata Motors is preparing to make a significant entrance into the midsize SUV market by launching the all-electric Tata Curvv on August 7, followed by its internal combustion engine (ICE) version. This strategic move is set to challenge established competitors like the Maruti Suzuki Grand Vitara. The Curvv is equipped with several advanced features that set it apart from the Grand Vitara, including a larger infotainment system, a more comprehensive digital instrument cluster, and advanced safety technologies. Additionally, the Curvv introduces unique convenience features such as a gesture-controlled powered tailgate and a powered driver seat, along with an electronic parking brake with auto hold.
5 Major Key Points:
- All-Electric Launch: Tata Motors is debuting the Curvv as an all-electric vehicle before introducing the ICE version, marking a novel approach in the Indian midsize SUV market.
- Infotainment System: The Curvv boasts a 12.3-inch touchscreen infotainment system, significantly larger than the 9-inch display in the Maruti Grand Vitara, though both offer similar connectivity features.
- Advanced Digital Instrument Cluster: The Curvv features a 10.25-inch all-digital driver’s console, surpassing the Grand Vitara’s 7-inch cluster, with added functionalities like navigation map display.
- ADAS Features: The Curvv includes Level 2 Advanced Driver Assistance Systems (ADAS) such as adaptive cruise control and lane departure warning, which are currently not available in the Grand Vitara.
- Convenience Features: The Curvv introduces a gesture-controlled powered tailgate and a powered driver seat, along with an electronic parking brake with auto hold, offering enhanced convenience compared to the manual features of the Grand Vitara.
