HP India has launched a campaign titled ‘Be Unstoppable with HP AI PCs’ to highlight the transformative benefits of AI laptops for the Gen-Z workforce. Conceptualized by Lowe Lintas, the campaign includes a series of films featuring college interns overcoming challenges to achieve their dream jobs. With actors Ahsaas Channa, Yashasvini Dayama, and Randeep Hooda, the campaign aims to resonate with digital-native Gen-Zs by showcasing the productivity and creativity enhancements offered by HP’s AI PCs. Vineet Gehani from HP India emphasizes the campaign’s goal of empowering Gen-Zs to pursue their aspirations.
5 Major Key Points:
- Campaign Launch: HP India’s ‘Be Unstoppable with HP AI PCs’ campaign focuses on the benefits of AI laptops for Gen-Z.
- Concept and Execution: Created by Lowe Lintas, the campaign features a series of films showcasing college interns’ journey to their dream jobs.
- Cast and Characters: The campaign stars Ahsaas Channa, Yashasvini Dayama, and introduces Randeep Hooda as the boss character.
- Target Audience: Aims to resonate with Gen-Z, who are rapidly adopting digital and AI technologies.
- HP India’s Vision: Vineet Gehani highlights the campaign’s role in empowering Gen-Z to enhance their productivity and creativity with AI PCs.
